Raja Singgho
Building your Positioning
Founder Personal Branding · Author-Entrepreneur Program

Your name is already a brand.
Right now, nobody's running it.

Every founder is a personal brand whether they manage it or not. I help you manage it on purpose, and give it the one asset that outlasts every LinkedIn post: a published book with your name on the spine.

7Books published
0Authors coached
0Years shaping narrative
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The real competitive advantage founders ignore

They Google you first.

Investors, customers, and top hires don't just evaluate your company. They Google you first. What they find in those first ninety seconds either builds trust before you've said a word, or quietly costs you the deal.

Most founders outsource this to whatever LinkedIn algorithm is trending that month. That's not a personal brand. That's noise with your face on it.

The Author-Entrepreneur Book Writing Program

A book is still the highest-trust credibility asset available to a founder. Not a blog. Not a podcast guest slot. A book, with your argument, your story, your name.

I've coached 60+ authors from a blank page to a published title, including my own five works of Bengali fiction and two English books. I know what it takes to get a founder's real voice onto a page and keep it there through every edit.

Postcard Tales — short story collection

Postcard Tales

Horror Thriller Collection

Horror & Thriller Collection

Akhar — short story collection

Akhar

Su Ke Chithi — the unsent letters to Su

Su Ke Chithi

Find the Spine

The one argument or story this book actually exists to make.

Structure & Draft

Chapter architecture and drafting support that respects a founder's calendar.

Edit for Voice

Line edits that sharpen how you actually sound. Never smoothed into a template voice.

Publish & Position

A launch built around you as the author, not just the book as a product.

On the shelf, not just the feed
7

books published — the credibility asset a LinkedIn post can never quite become.

Founder personal branding, beyond the book

Positioning

The two sentences that make investors, press and customers understand exactly what you stand for.

Narrative Architecture

Your founder story, structured so it does actual work: fundraising, hiring, press, sales.

Thought Leadership

LinkedIn and media presence with one consistent voice, not twelve ghostwritten fragments.

Proof
0Years shaping brand narrative across global agencies
0Books published, still writing
0Authors coached to publication
1Voice — never ghostwritten into someone else\'s
Why this, why me
25+ years shaping brand narrative across global agency networks. A published author myself, seven books deep, still writing. I don't ghostwrite you into someone else's voice. I protect yours.
Who this is for
  • Founders tired of sounding like every other founder online.
  • First-time authors who have a real book in them and no idea how to start.
  • Anyone who's realised their personal brand is currently being written by algorithm, not by them.

Start the book you keep postponing. Start the brand that's actually yours.

Tell me the one story only you can write.